Featured Acquisition: Herbert Bayer, “Iconograph Of A Day”

Throughout his career, Bayer turned his creativity and skill to both the applied and fine arts, approaching each project with the unique ability to combine the needs of industry and the structure of Bauhaus style with the sensibility of the avant-garde and the expressiveness of his life-long fascination with nature.

Herbert Bayer (1900-1985)

Iconograph Of A Day, ca. 1970

lithograph
AP VII/X ;  6, 29, 30, 32 of 38

13 3/4 x 13 7/8 inches; 27 5/8 x 19 3/4 sheet
Numbered lower left; signed lower right 

Provenance:
Herbert Bayer EstatePublication and Exhibition History:

Geometry of an Illusionist, The Anthology Paintings of Herbert Bayer 1976-1983
The Aspen Institute, June 20 – September 4, 2009, page 27
Herbert Bayer was born in Austria, where he apprenticed under the architect and designer Georg Smidthammer, with whom Bayer learned drawing, painting, and architectural drafting, inspired by nature and without formal knowledge of art history. In 1920, Bayer discovered the theoretical writings of the artist Vassily Kandinsky, as well as Walter Gropius’ 1919 Bauhaus manifesto, in which Gropius declared the necessity for a return to crafts as a source of true creativity and inspiration.  Bayer traveled to Weimar to meet Gropius in October of 1921 and was immediately accepted into the Bauhaus.  There, he was deeply influenced by the instruction of Kandinsky, Johannes Itten and Paul Klee.In 1928 Bayer moved to Berlin together with several members of the Bauhaus staff, including Gropius, Moholy-Nagy and Marcel Breuer. He found work as a freelance graphic designer, particularly with German Vogue, under its art director Agha. When the latter returned to Paris, Bayer joined the staff full time, and also worked increasingly with Dorland, the magazine’s principal advertising agency. It was in the period from 1928 to his emigration to America in 1938 that he developed his unique vision as an artist, combining a strongly modernist aesthetic sense with a rare ability to convey meaning clearly and directly. This seamless combination of art, craft and design mark Bayer as true prophet of Bauhaus theories.Bayer followed Gropius to America in 1938, and set his breadth of skills to work later that year in designing the landmark Bauhaus 1918-1928 exhibition at the Museum of Modern Art. Bayer flourished in New York as a designer and architect, but it was his meeting with the industrialist Walter Paepcke in 1946 that allowed him to harness his concepts of ‘total design’ to the postwar boom.

Paepcke was developing Aspen as a cultural and intellectual destination, and found in Bayer the perfect collaborator. Bayer was designer, educator and indeed architect for Paepcke’s Aspen Institute for Humanistic Studies (later The Aspen Institute), which promulgated the very Bauhaus project to encourage cooperation between art and industry and the role of the arts in society.

From 1965 he fulfilled a similar role in advising Robert O. Anderson, chairman of the Atlantic Richfield Company. In 1968, Bayer designed an articulated wall construction for the Olympics in Mexico City. In 1974, he moved to Montecito, California, where he lived until his death in 1985. 
Throughout his career, Bayer turned his creativity and skill to both the applied and fine arts, approaching each project with the unique ability to combine the needs of industry and the structure of Bauhaus style with the sensibility of the avant-garde and the expressiveness of his life-long fascination with nature. He experimented with abstract and surrealist painting, architecture, lithography, mural-painting, photomontage, installation, earthworks and environmental art. He is well-known for his creation of the geometric, sans-serif typeface “Universal”.

His passion for simplicity and minimalism extended to his 1959 creation of an English phonetic alphabet – all lowercase, sans-serif, employing special symbols for endings, such as ‘–ed’ or ‘–ing’, as well as for digraphs such as ‘ch’, ‘sh’, and ‘ng’. Over his lifetime, Bayer donated over 8,000 works to the Denver Art Museum.
Bayer’s work is represented in the collections of the Guggenheim Museum, New York; Museum of Modern Art, New York; Whitney Museum of American Art, New York; San Francisco Museum of Modern Art; Denver Art Museum; Los Angeles County Museum of Art; Getty Museum, Los Angeles; Smithsonian American Art Museum; Cooper Hewitt Smithsonian Design Museum; Kirkland Museum, Denver; Harvard Art Museums; Santa Barbara Museum of Art; Museum of Contemporary Photography, Chicago; Bauhaus-Archiv, Berlin; Schubladen Museum, Bern, Switzerland; Kunsthalle, Hamburg, Germany; Museum of Modern Art, Mexico City; Victoria and Albert Museum, London, and many other museums around the world.
In August 2019 The Aspen Institute announced a major donation  by Stewart and Lynda Resnick for the creation of the Resnick Center for Herbert Bayer Studies. This will allow the Institute to showcase and exhibit its Bayer works, grow its collection, borrow from major cultural institutions, and create new exhibitions that will educate the public about Bayer’s remarkable legacy.

The center opened in the summer of 2022.